Importance of Shiva's name

विद्येश्वरसंहितायां साध्यसाधनखंडे शिवनाममाहात्म्यवर्णनं नाम त्रयोविंशोऽध्यायः
Description of the importance of Shiva's name - Chapter 23



सूत उवाच |
Suta Goswami said



शिवनामविभूतिश्च तथा रुद्राक्ष एव च |
एतत्त्रयं महापुण्यं त्रिवेणीसदृशं स्मृतम् || 10 ||
Shiva's name, Vibhuti (holy ash) and Rudraksha seed – these three of high merit (holiness) are considered to be similar to the Triveni (confluence of three rivers at Prayag).